About Us
[IU] Information Uncover™
We Act as a GPS for Bariatric Service Providers Helping Them Navigate the Bariatric Market
Welcome to Information Uncover. We are a strategic management consulting company. We have been in business for over fifteen years. We look for, analyze, and supply strategic information to bariatric (surgical and non surgical) service providers. We help the providers increase their chances of success by supplying them with, and enabling them to use, strategic information to continually prepare for plausible, future events. We build scenarios that focus on the bariatric industry. These scenarios promote practices that can equip providers to better navigate, or strategically manage, within the weight loss and weight management market.
We view strategic management as a process consisting of distinct organizational activities: An organization first identifies opportunities and threats within the organization's external environment. The organization then selects products or services to offer that take advantage of opportunities within the organization's external environment. The organization establishes a mission and a set of measurable business objectives based on the selected services.
The organization delineates, and starts to engage in, activities necessary to achieve the established business objectives. Finally, the organization puts a methodology in place to access and analyze industry related information on an ongoing basis to keep the organization's activities in direct support of the organization's mission and objectives. Although, we can assist in all aspects of the strategic management process, we spend the bulk of our time analyzing bariatric industry-related information to help an organization evaluate its service offerings in light of environmental events.
We monitor and analyze the medical weight loss industry environment to uncover early signs of future opportunities and threats. We advise bariatric service providers on what the future environment might look like, and how the providers might best navigate that future environment to reach its business objectives.
We continually review information related to the bariatric industry, and we discuss industry related topics with bariatric industry experts. These activities allow us to learn about research, issues, and new methods associated with weight loss and weight management. We assess our findings to establish plausible, future scenarios. These scenarios can help anticipate upcoming opportunities and threats.
Many of the activities we engage in are included in a set of activities commonly called environmental scanning and analysis. We consider environmental scanning and analysis and scenario analysis to be essential elements of strategic management.
In the past, we concentrated on the aerospace industry, the computer industry, the air bag industry, and the health care industry. Recently, we began applying our expertise exclusively to the medical weight loss segment of the health care industry.
A portion of our environmental scanning activities is similar to what a press-clipping service provider might do. However, we focus on one industry -- the bariatric industry. We attend industry related conferences. We have and continue to receive bariatric training. And we frequently talk with bariatric industry experts. So, we have ample access to medical weight loss industry information. Thus, we can provide information analysis, including scenarios, that can boost a bariatric service organization's chances of meeting its objectives.
Environmental scanning and analysis is especially useful for detecting signs that can enable an organization to position itself to quickly respond to changing industry conditions. We can provide ongoing periodic scanning results and strategic insights. The scanning results and strategic insights are of particular importance in strategic management activities.
Environmental scanning and analysis is useful in Balanced Scorecard analysis where an organization establishes objectives and measures for four areas. These four areas are: the organization's financial position, the organization's customers' perception of the organization, the organization's internal operations, and the learning-and-growth of the organization.
Having access to high quality environmental scanning and information analysis can greatly increase an organization's chances of meeting its strategic objectives. So, here is what we do:
- We monitor and analyze bariatric industry information. The information is taken from newspapers, weight loss or bariatric industry publications, wire service reports, and other secondary sources. We also talk with industry experts.
- We establish scenarios to guide us in our analysis of plausible, future conditions.
- We illuminate potential opportunities and threats in a periodic report that a client can use to better manage its tactical and strategic activities.
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Many of the methods we use are discussed in the book, Business Intelligence Using Smart Techniques: Environmental Scanning Using Text Mining and Competitor Analysis Using Scenarios and Manual Simulation, Revised Edition. See book-review excerpts (first edition) under Book Information and at Amazon.com.
We focus on the bariatric industry. You can take a look at our Weight Loss or Bariatric Industry News Bibliography to see what's going on in the industry. And you can take a look at our company blog to read about weight loss or bariatric business environmental issues and developments. On the blog, you will often see strategic approaches a bariatric service provider might use to deal with environmental issues and developments.
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