|
[IU]
Information Uncover™
Strategic
Management
Consulting for the Weight Loss or Bariatric
Industry
We Strive to Uncover Early Signs of Future Opportunities and
Threats
Environmental Scanning &
Analysis
We
use environmental scanning
to monitor the external
business environment, by continually reviewing industry related
publications. We also talk with industry experts about issues and
developments associated with the industry. We analyze the resulting
information to
uncover early signs of future opportunities and threats to help an
organization better manage its business strategy.
Francis
Joseph
Aguilar is probably the first author to gain broad recognition
for his
work on
environmental scanning. His book, Scanning
the Business Environment, published in 1967, is probably the
best-known
book on the subject.
Environmental scanning is useful in detecting environmental issues,
and environmental scanning results are essential in looking at an
organization's strengths, weaknesses, opportunities and threats. The
combination of these activities
is called SWOT analysis.
To do our environmental scanning and analysis, we break
the
environment up into categories we call forces. We analyze information
associated with these forces and create environmental scenarios to
arrive
at strategic implications. Here is
a brief outline of some of the key components of our environmental
scanning and analysis process:
- We use ten environmental force types.
- We use our text mining methods to expedite
the environmental scanning
process.
- We acquire environmental force results
using our
scanning process.
- We use visualization
techniques to
aid
in analyzing the force results.
- We determine
dominant
forces and use them to build plausible environmental
scenarios.
- We analyze the scenarios and scanning results.
|