Scanning & Analysis
We use environmental
scanning to monitor the external business
environment, by continually reviewing industry
related publications. We also talk with industry
experts about issues and developments associated
with the industry. We analyze the resulting information
to uncover early signs of future opportunities and
threats to help an organization better manage its
business strategy. Francis
Joseph Aguilar is probably the first author to gain broad
recognition for his work on environmental
scanning. His book, Scanning the Business
Environment, published in 1967, is probably the
best-known book on the subject.
issues, and environmental scanning
results are essential in looking at an
organization's strengths, weaknesses,
opportunities and threats. The combination of
these activities is called SWOT analysis.
To do our environmental scanning and analysis, we
break the environment up into categories we call
forces. We analyze information associated with
these forces to arrive at strategic implications.
Here is a brief outline of some of the key
components of our environmental
scanning and analysis process:
monitor the business environment.