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[IU]
Information Uncover™
Strategic
Management
Consulting for the Weight Loss or Bariatric
Industry
We Strive to Uncover Early Signs of Future Opportunities and
Threats
Environmental Scanning &
Analysis
We
use environmental scanning
to monitor the external
business environment
for early signs of future opportunities and threats so that an
organization can better perform its strategic
management and meet its
goals -- especially its marketing
goals. Francis
Joseph
Aguilar is probably the first author to gain broad recognition
for his
work on
environmental scanning. His book, Scanning
the Business Environment, published in 1967, is probably the
best-known
book on the subject.
Environmental scanning is useful in detecting environmental issues,
and environmental scanning results are essential in looking at an
organization's strengths, weaknesses, opportunities and threats. This
is called a SWOT analysis.
To do our environmental scanning and analysis, we break
the
environment up into categories we call forces. We analyze information
associated with these forces and create environmental scenarios to
arrive
at strategic implications. Here is
an outline of our environmental scanning and analysis process:
- We use ten environmental force types.
- We use our text mining methods to expedite
the environmental scanning
process.
- We acquire environmental force results
using our
scanning process.
- We use visualization
techniques to
aid
in analyzing the force results.
- We determine
dominant
forces, and create or confirm environmental
scenarios.
- We analyze
dominant
forces and use scenarios to
obtain opportunity-threat intelligence.
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